Resign from a Corporate Job at 24, Crazy or Worth it? - Jasmine Muthia

Jasmine A. Muthia is the Founder and Executive Director of Lala Market, a Jakarta-based fashion and lifestyle event organiser. She holds a Computer Science degree from Universitas Indonesia, previously worked in product management at Shopee and in consulting. She's also a Recompound client and has collaborated with the Recompound team on multiple projects. This is part of the "I Can Relate" series, where we sit down with the people behind Recompound — both the customers who live our thesis and the partners who shape it.

"There's no such thing as 'you're behind' — no one is living the exact same life as you." Jasmine Muthia (24) sits down for "I Can Relate" to walk through her pivot from a Computer Science degree at UI to running Lala Market — a Jakarta-based fashion event organiser that grew its audience 10x in 18 months. We talk about why she quit her corporate job for full entrepreneurship, how customer obsession actually compounded into Lala Market's growth, the small Airbnb business she built in her family home in Bandung to help fund her sister's tuition, the ChatGPT-as-wealth-planner experiment that started her real investing journey, and a reframe on comparison anxiety that anyone in their twenties should hear.